THE FC94AF ARCHIVE
ABOUT #FC94AF
Why This Simple Color Isn’t So Simple

Is It Pink?
The hexadecimal color code #FC94AF is a soft pink-peach shade often used in interior design, fashion, and digital design for a warm, calming, and slightly romantic look. It contains 98.8% red, 58% green, and 68.6% blue, giving it a gentle balance between pink and peach tones. In HSL, it has a 344° hue, 95% saturation, and 78% lightness, which explains its bright yet soft appearance. This versatile color works well in pastel palettes and is popular for creating cozy, modern, and inviting spaces.
Why #fc94af?
Color perception is not always as clear as it seems. Lighting, screens, and even personal bias can change how we see the same shade. What looks pink to one person might look peach to another.
About The Website
A hex code that half the internet insists is pink, and the other half insists is peach. We couldn't let it go — so we built an entire publication around answering one absurdly specific question, and then kept going.
The FC94AF Archive is where that question actually gets answered — with the technical breakdowns (hex, RGB, HSL, Pantone), the design and interior applications, the psychology of why this particular shade gets under people's skin, and the occasional detour into art, branding, and internet culture. Some entries are quick references. Others are longer arguments we felt like making. All of them are written by someone who now thinks about this color more than is probably healthy.
Still arguing about it? Good. So are we.